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Ads: Dove Onslaught

Respect to Dove. They are doing the things that probably many other companies hate them for. They are promoting the natural beauty. Most of the woman dream to look like the models they see on TV, but what they don’t understand is that beauty comes from the inside. And what is important is to live a healthy life and not torture yourself to be prettier.

But on the other side, Dove is part of Unilever, a company that is part of the beauty industry and that is also selling products like Slim-Fast or AXE. When promoting Sunsilk they even say: “Want hair like Paris Hilton, Nicole Kidman or Posh Spice? It’s easier than you think with the right products and a bit of practice.” (quote from www.unilever.com).

Well, we live in a world where someone would say anything to get more cash. At least in Dove’s case they are saying something good, besides the unsaid “Don’t buy beauty products… unless they are from Dove”. And this brings us to the latest movie from Dove promoting the “Campaign for real beauty“.


One response to “Ads: Dove Onslaught”

Ioana (16:40:44) :

This is one of my favourite campaigns! I really like the way they see the problem and try to fix it. I do not know if you noticed that in the Dove body lotion commercial all the girls that are using it are not skinny at all!! And still they are very funny and look really nice!

This was my favourite video form this campaign: http://www.youtube.com/watch?v=iYhCn0jf46U

No wonder our perception of beauty is distorted!
Ioana

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