Zilele trecute căutam o cursă de tren pe www.infofer.ro - site-ul de informare feroviară a CFR. Nu mică mi-a fost mirarea când am văzut ce reclamă apărea în partea din dreapta a paginii. Ştiu că reclamele Google sunt afişate în funcţie de conţinutul paginii. Întrebarea mea este, ce putea face acea reclamă să apară pe pagina cu cursele Timişoara - Braşov?

My last post was about an ad from Wrigley’s. This time I am not going away from this company because I saw another ad from them which is unbelievable. It looks good, it is interesting, but it is dishonest. I want to have the same experience as the guy from this commercial, but I know for sure that a chewing gum will not offer the same thing. So I would not buy it for that.

If you have patience to wait for the 5Gum website to load, you can also have a look at how this product is presented; you wouldn’t believe it’s about chewing gums…

My advice for the guys from Wrigley’s would be: Wake up and realize that you are producing and selling chewing gum, not space shuttles or anything similar.

And here is the commercial I was talking about:

The chewing gum is everywhere. Everyone is using it. Look on the pavement when you walk on a busy street and you will see that it is covered with chewing gums (unless people are civilized or the street is cleaned regularly). There are huge numbers of flavors or brands and you can buy it everywhere.

I wonder if people ever though how their life would be without it. I know I have. There are over 5 years since I last had a chewing gum and guess what; I am fine and my teeth as well. The only difference is that my stomach will live longer since the chances of making gastritis are lower now.

But since so many people buy it anyway, no wonder the producers don’t respect their consumers that much and see them like this. Who is behaving like this in real life anyway?

Respect to Dove. They are doing the things that probably many other companies hate them for. They are promoting the natural beauty. Most of the woman dream to look like the models they see on TV, but what they don’t understand is that beauty comes from the inside. And what is important is to live a healthy life and not torture yourself to be prettier.

But on the other side, Dove is part of Unilever, a company that is part of the beauty industry and that is also selling products like Slim-Fast or AXE. When promoting Sunsilk they even say: “Want hair like Paris Hilton, Nicole Kidman or Posh Spice? It’s easier than you think with the right products and a bit of practice.” (quote from www.unilever.com).

Well, we live in a world where someone would say anything to get more cash. At least in Dove’s case they are saying something good, besides the unsaid “Don’t buy beauty products… unless they are from Dove”. And this brings us to the latest movie from Dove promoting the “Campaign for real beauty“.

Coca-Cola is the same since 1886 what it was first made. The taste is a bit different depending the country you’re in, but this is not because of the recipe, it’s because of the ingredients (for example: the water in Romania is different from the one in US). So in the end you still drink the same thing. Then how can the company continue promoting the same thing for over 100 years? Very simple, they don’t promote the product directly, they promote feelings that the consumers gets when people consume it, they build a separate world for the Coca-Cola drinkers, they promote a state of mind and so on.

This sounds good in theory, but in practice they can end-up having something that is exaggerated. Like this ad.
If Coca-Cola can transform a villain in a good person, then I will wait for Coca-Cola to cure cancer.