Welcome to the world of magic! When do we first encounter magic in our life? I guess it is our childhood, when we see cartoons full of magic, our mother reading us stories with witches and magic potions and so on. Many people say that magic doesn’t exist. But it DOES! And we believe in it every day.

Today, our life is full of products with magic powers. One example is Colgate. I am sure you watched their commercials, but have you noticed the ingredients that Colgate promotes? Here is a small list, I am sure you can find out more.

• Micro Cleaning Crystals
• Mini Breath Strips
• MFP® (Maximum Fluoride Protection) Fluoride Gel
• Calcium and Fluoride Protection
• Cooling Crystals
• Herbal
• Clean Mind (not the dirty one)

What are these things anyway? What crystals are these? Where do they find it? Do we really care? Does it make a difference? Do the guys in the lab actually know about it, or it is just something that the marketing department came-up with? I would personally go for the second.

But we like to believe in these magical ingredients. We buy Colgate because “Hey, this one has Cooling Crystals! It has to be good.”

Next time you buy Colgate try to think different “I am buying Colgate because… I am out of toothpaste.” Any other product will do more or less the same thing.