I just had a shower. Nothing special about that, but looking at my shampoo I noticed that it contains Herbal. The shower gel also. I brush my teeth with Herbal toothpaste. Lately Herbal is everywhere. Answers.com defines herbal as “relating to, or containing herbs“.

My toothpaste contains 5 herbal ingredients. The producer gives me the names of these herbs in Latin. What he doesn’t know is that I don’t speak Latin, nor other 99,9% of his consumers. Does he care about this? No. Because he chosen not to give us the basic information that we would need, but to create the image of a product similar to the ancient magic potions prepared by the witchdoctor. This is why my toothpaste contains “Chamaemelum nobile” and not “Chamomile”.

In the last few years Herbal became a fashion. You can see it in many products. It gives us the impression of natural and healthy products. But is it the truth or just another invention? All I know is that herbs are green, but my shampoo is blue, my shower gel is white, the toothpaste has 3 colors and I can not see the smallest organic particle in any of them.